VIRTUE | The first hair care products built with human keratin.

Virtue products are free of sulfates, parabens, phthalates, synthetic colors and dyes. gluten free. cruelty free. vegan.

At Virtue, A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®

All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.

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